The Reborn Scholar Wants To Counterattack
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Chapter Summary
But what we need is the other value that newspapers can bring to our company." For example, how much fan traffic an artist can attract in a weekly report will indirectly affect the artist's value and the traffic of his or her works. "What is the daily circulation of the top entertainment weekly magazine in China?" Zhan Peng immediately gave an accurate number, "About 500,000 copies." Duan Qianchuan nodded, "Can a 10 million investment create a top entertainment weekly?" Zhan Peng immediately sho...
Haina maintains very good cooperative relations with dozens of mainstream media.
This cost Haina a lot of manpower and material resources, but it was worth it.
Duan Qianchuan heard this and did not comment, "So what we lack is not the profits brought by newspaper distribution, right?"
"Of course not. In the early days, in order to expand our influence, we needed to invite influential stars to create momentum. We could not place too many advertisements. We would definitely lose money in the early days. But what we need is the other value that newspapers can bring to our company."
For example, how much fan traffic an artist can attract in a weekly report will indirectly affect the artist's value and the traffic of his or her works.
For example, when a movie is released, how much box office revenue can the positive publicity in the magazine bring?
This is the big deal.
To put it bluntly.
It’s traffic!
The money brought by traffic is the big one!
How much income can be earned from selling magazines alone is probably not even enough for a superstar to earn from filming a movie.
How could Haina possibly appreciate it!
What they value is the ability of public opinion to shape a superstar with a good reputation!
It even goes further and affects the reputation and development of dozens or hundreds of celebrities.
The huge short-term and long-term profits that can be brought about are what entertainment giants are competing for.
"What is the daily circulation of the top entertainment weekly magazine in China?"
Zhan Peng immediately gave an accurate number, "About 500,000 copies."
Duan Qianchuan nodded, "Can a 10 million investment create a top entertainment weekly?"
Zhan Peng immediately shook his head, "No, even with the help of our company's internal resources, we can only rank second-rate at best.
There is too little money.
Even if there is enough money, something like newspapers cannot be produced by just throwing money at it.
The professionalism and business capabilities of newspaper editors and reporters fundamentally affect the development of the entire newspaper to a great extent.
"What is the daily circulation of a second-rate newspaper?"
"The better ones have 100,000 copies, and generally speaking, there are only tens of thousands."
With a circulation of tens of thousands of copies a day, its influence is not small.
Duan Qianchuan raised his lips and smiled indifferently.
As the leader of the entertainment industry, Haina has always understood the influence of public opinion better than anyone else.
Duan Qianchuan even planned to set up a TV station.
But the interests of the parties involved are more complicated.
He stood up and walked to the floor-to-ceiling window, put one hand in his pocket, and narrowed his eyes slightly.
"Let Yuzhu come up."
Zhan Peng was a little confused.
Ever since the word Weibo appeared in their lives, he felt that he could no longer understand Duan Qianchuan.
He didn't say anything, but lowered his head and called Ke Yuzhu.
…
After a while, Ke Yuzhu came up.
Duan Qianchuan looked back at the girl in front of him whom he had almost brought up all by himself, with a smile in his eyes.
"Are you going to have a fan meeting in a few days?"
Ke Yuzhu nodded, "Yes."
Her face flushed a little, with a hint of anticipation and excitement.
She starred in only one movie and became the queen of the film with this movie.
This is her first fan meeting.
Duan Qianchuan saw Ke Yuzhu's excitement and anticipation, and his eyes softened. "My suggestion for your fan meeting is to promote it on Weibo. What do you think?"
Zhan Peng doesn't believe in the influence of the Internet, so let's show him something.
The same belief and direction are needed for the company to move forward.
He could abandon Zhan Peng and choose someone else with similar ideas.
But I don't want to do that.